Chefbox App

At the start of the project, I conducted user interviews with 3 potential users of the mobile app. The insights gathered were arranged in an affinity map. A potential user, his habits and pain points were recorded in a user persona.

While most users prefer to shop at a supermarket, rather than with a groceries app, often, they find that they are unable to get the right ingredients for recipes at their neighbourhood groceries store.

By integrating recipes with online groceries shopping on a mobile app, users can place an order for Ready-to-Cook meal boxes, and follow step-by-step instructions to cook the meals.

I created a scenario on a storyboard to illustrate how I foresee a user will interact with the Chefbox app. The scenario describes the environment (supermarket, home, or on the go), the potential features of the app, and the joy derived from those features.

The Chefbox App logo was conceptualised as a chef hidden within the logotype. The chef’s hat doubles as a box – hence ‘Chefbox’. This playful logo is reflective of the brand experience, that of a fun and fresh approach to cooking and groceries shopping.

I sketched out a user flow chart to illustrate how a user interacts with the app. It depicts how he/she perform tasks on the app, from searching for a recipe to placing an order for the groceries.

I sketched out a wireframe of the app using paper and pen to use it as a low-fidelity prototype for user testing. Paper prototypes are quicker to execute and users will be more open in providing feedback about the user flow.

After conducting user testing with a low-fidelity prototype, I iterated the changes on a high-fidelity digital mockup on InVision. The images below are visual mockups of the app after collecting feedback from a presentation.

I did a visual mockup of the branding on an image to help people to visualise how the product will be like. The groceries, condiments, and spices will be individually packed to ensure that food is fresh and safe.

The project was documented on Medium and was later featured on Muzli. Muzli is a design publication by InVision, that has over 167K followers. To date, the project has received 1.1K likes on Muzli.